Pokemon Center, New York, New York, USA
At Rockefeller Center's lively, whimsical, and action-packed Pokemon Center retail store, visual interest is key and color is king. Looking to bolster the feel of this playful environment with rich, dynamic, and fully controllable color, the lighting designer selected a full compliment of intelligent, LED-based lighting products from Color Kinetics and utilized them throughout the 10,000+ square feet of retail space. ColorBlast® fixtures wash the ceilings of the first-floor Character Conveyer Belt and second floor dome with changing color, while a group of C-200 Track fixtures highlight the movements of a group of life-size animatronic Pokemon characters in a street level window and store interior display. In one of the most eye-catching areas of the store, iColor® Cove fixtures flash with a series of bright colors and strobes as a giant animatronic Pokeball spins and splits open in a gush of fog on the hour. A DMX console from ETC controls the light shows and keeps the color in motion throughout the store, under the command of the A/V and animatronic show controller.

Color Kinetics Products Used:
107 ColorBlast, 51 C-200 Track, 96 iColor Cove 12" fixtures

Controlled by:
Color Kinetics Data Masseuse, ETC Expression3

Lighting Design:
Alex Sebeshalmi, Theo Kondos Associates

Architects:
The Phillips Group

Photo Credit:
The Phillips Group